When I first moved to Florence I did some work with the Fiat 500 Touring Club. They’ve got a great business that really transfers well to film. They are a good example of a company for whom the internet is their lifeblood. Hidden down a backstreet, the number of casual visitors would never be enough to sustain them but through hard work and consistent delivery of service, they recently became the number one thing to do on Trip Advisor.

For their video, I went out for a day with a wedding party. We had a full convoy of 6 cars plus a new cinquecento acting as camera car and transport for us. Once the video as done, it was placed in various locations online and thanks to the coverage it received, I was asked to provide a full HD copy for Sky Television in the UK. Clips from the video above were shown on Sky1 HD on 9th December 2009.

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